Buyers and sellers are becoming increasingly sophisticated. They expect more from their real estate professional than ever before and are looking for new marketing and productivity resources to help them.  MLSListings, Inc. (MLSL) PERKS Program is designed to give them entrée to the best marketplace products and services.  In the coming weeks, MLSL will introduce and rollout the first of these products—an automated listing syndication from Point2 Technologies.

Point2 Technologies’ web-based automated listing syndication solution, part of the industry leading Point2 Agent syndication and website software platform—will now be available to MLSL subscribers for FREE.

Listing syndication is an important and integral part of the real estate industry. Every day, listings can be lost or won by their web exposure. Why miss out on a golden opportunity when you can target your syndication efforts through partnering with Point2?

Point2 Agent makes advertising listings on multiple search sites simple by using data from a single point-of-entry (the MLS) to generate web exposure to more than 35 real estate website destinations including Google, Point2 Homes, Cyberhomes, AOL, Yahoo!, Trulia and Zillow.

“Point2 Agent provides real estate professionals with the tools and resources to ensure their listings can be more easily found on the Internet,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “The solution gives the professional critical advantages they need to dominate on the web by providing them with the largest syndication network and effortless prospecting tools and prospect management features.”

This opt-in service, at each broker’s discretion, means there is no need for agents to pay for syndication services nor to re-enter and maintain their listings manually on a site-by-site basis. Subscribers who sign up for free listing syndication receive a free dashboard to track their syndicated listings and traffic results for one year.

For more product, service or ordering information about Point2 or any other PERKS product, please visit the PERKS section after logging into MLSListings Professional Edition.